A periodical publication is generally referred as Magazine.generally consists of articles, illustrations often on a particular subject or aimed at particular readership. Magazines are published on regular intervals with the wide variety of content.
1.) Due to specific appealing titles of the magazine they can target larger groups more than newspaper advertisement.
2.) Due to their longer life they are preferred, as in waiting rooms they are always available in collections.
3.) Magazines have a special feature of passing on the readership as after reading people share views about it which increases exposure to an advertisement.
4.) Due to the good reputation of some magazines the advertisement of product or service will leave a good impact on the reader’s mind.
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