Creating Impactful Custom Roll Labels: Design and Print Tips for On-Brand Packaging
Custom roll labels are an excellent way for businesses to add a personal, branded touch to their products and packaging.
These labels aren’t just aesthetic; they also provide a functional way to share important information about the product, enhance brand recognition, and offer a professional look. Whether you’re a startup or an established brand, designing and printing custom roll labels can make a significant difference in how customers perceive your product.
In this guide, we’ll cover why custom roll labels are essential, factors to consider in label design, materials to choose from, and some design tips to make the process easier and more cost-effective. Let’s dive in!
Why Use Custom Roll Labels?
Enhanced Brand Recognition: A strong brand presence is essential, and packaging plays a key role. Studies reveal that 70% of consumers form a first impression of a brand based solely on its packaging (Paper & Packaging Board, 2022). Custom roll labels allow businesses to use consistent branding elements like logos, fonts, and colours to reinforce brand identity.
Effective Marketing Tool: Custom roll labels aren’t just for identification—they’re also a marketing tool. Labels with QR codes or social media handles can drive customer engagement and interaction. A well-placed QR code can increase scan-through rates by up to 35% (Statista, 2022). You can link codes to discount pages, product tutorials, or brand stories to enhance customer engagement.
Compliance and Transparency: Depending on your industry, providing information such as ingredients, safety warnings, or usage instructions might be legally required. Custom labels allow businesses to remain compliant while giving customers transparent access to critical product information.
Sustainable Options: Many consumers today prefer brands that embrace sustainability, with 72% of Australian consumers noting that eco-friendly packaging influences their buying decisions (Nielsen, 2023). Choosing environmentally friendly materials for custom labels, like recyclable or compostable options, can contribute to a positive brand image.
Key Factors to Consider When Designing Custom Roll Labels
Designing custom roll labels involves several considerations to ensure they align with your branding goals and functional needs.
1. Material Selection
Your choice of label material will affect both the look and longevity of the labels. Options include:
- Paper Labels: Ideal for dry, indoor environments and easy to recycle. However, they may not be as durable in humid or wet settings.
- Vinyl Labels: Durable, waterproof, and suitable for products exposed to moisture. This material is often chosen for food and cosmetic products.
- Eco-Friendly Options: Biodegradable and compostable materials are ideal for brands aiming for sustainability. According to Sustainable Packaging Coalition, demand for sustainable packaging materials is projected to increase by 10% each year.
- Pro tip: For eco-conscious brands, consider using non-toxic inks and adhesives that align with sustainability efforts.
2. Label Shape and Size
The shape and size of your label should fit both your product and the design. Standard options include circles, rectangles, squares, and die-cut shapes. Here’s how to choose:
- Rectangular Labels: Best for text-heavy labels or those with QR codes, barcodes, and nutritional information.
- Circular Labels: Great for simple logo designs and smaller products.
- Die-Cut Labels: Custom shapes that can mirror your logo or a product-specific design, adding a unique look.
Make sure to measure your product or packaging accurately to ensure your labels fit and adhere well.
3. Design Elements
- Logo: Ensure it’s prominently displayed.
- Colour Palette: Use brand colours to ensure consistency and recognition.
- Typography: Choose fonts that are both brand-appropriate and legible. For instance, sans-serif fonts tend to be easy to read on small labels.
- Pro tip: For small labels, limit the text to essentials, as overcrowding can make labels look cluttered.
Design Tips for On-Brand Custom Roll Labels
Creating an appealing label design doesn’t require an in-house designer. Check out these designing tips for all your help:
1. Balance Function and Design
Remember that the label needs to convey information clearly while looking attractive. Customers spend only a few seconds assessing product packaging, so clarity is essential. You might include a short tagline, a product feature, or even a QR code linking to your website. A simple yet attractive label design can increase customer retention by 20% (Packaging Digest, 2023).
2. Use QR Codes for Interaction
QR codes can be a great addition to custom labels. These can lead to product tutorials, special offers, or a message from the brand founder. Research shows that QR codes have a higher engagement rate when integrated into product packaging (HubSpot, 2023).
Make sure the code contrasts well with the background for easy scanning.
3. Incorporate Sustainable Design Cues
As sustainability becomes a focus for brands, incorporating eco-friendly design elements like green leaf icons or “eco” messaging can enhance the label’s impact. Many consumers (78%) report preferring brands with clear sustainability commitments on packaging (EcoFocus, 2023).
How to Print Custom Roll Labels
Printing is the final step. Partnering with a reliable print provider like Printyo is essential for high-quality results. Printyo offers custom roll labels with various material options, sizes, and shapes to fit your unique needs.
Tips for Adding Labels to Enhance the Unboxing Experience
Custom roll labels play a significant role in unboxing, which has become a key part of the customer experience. Adding details like branded tissue paper, eco-friendly packaging fillers, or personalised thank-you cards can make unboxing memorable.
- Complement with Custom Tissue Paper: Use branded tissue paper and secure it with your roll labels for a professional look.
- Personalise the Package: Add a small, branded thank-you card to make customers feel appreciated. Personalisation can increase repeat customer rates by 25% (Shopify, 2023).
Conclusion
Investing in custom roll labels is a small yet impactful way to elevate your product presentation, reinforce brand identity, and create an engaging customer experience. With the flexibility to customise every aspect—from shape and size to eco-friendly materials—these labels can fit seamlessly with your brand’s unique look and goals. Start with a clear design plan, focus on key elements, and choose the right printing partner, like Printyo, to ensure your labels make a lasting impression on your customers.
Ready to start designing your custom roll labels? Visit Printyo today and let your branding take centre stage with professional-quality labels that stand out.